Cypress Grove

Cypress Grove aims to help women struggling with chronic illness reclaim their freedom and joy to live a life full of adventure through holistic health. The founder came to us with a DIY logo and mentioned how she wasn’t currently attracting the right clients. After reviewing her brand, we found that her messaging + visual identity were not aligned with the clients she wishes to serve. Therefore, after completing brand strategy and realigning her messaging, we tackled the visual identity. 

Cypress Grove was named after the Old Florida charm that consists of marshes, Spanish moss, and egrets. We crafted a visual identity that includes this Old Florida charm, attracts women seeking adventure through holistic health and aligns with her brand story.