Foundations of Brand Illustration

Class is in session!!! Let’s get Back to the Basics: Classic Techniques for Modern Brand Designers

It’s time to expand your skill set and studio offerings with digital illustration!
The best part?

You get to learn something new and exciting that complements your designs perfectly, all while keeping everything in-house and more efficient.

You’re Not The Only One…

I’ve spoken with many designers who have an understanding of digital illustration yet are struggling with…

  • Creating illustrations specifically for logos

  • Vectorizing a Procreate illustration

  • Having to outsource everytime their client wants an illustration

  • Not knowing where to start when it comes to illustration

LET ME GUESS

You’ve Already Tried…

  1. Watching YouTube tutorials and scouring Google for tips while trying to piece all the tutorials together

  2. Trying to figure out Procreate on your own and being overwhelmed by all the brushes, tools, etc.

  3. Doing it yourself and getting frustrated (lol, I’ve been there.)

  4. Using stock illustrations, but they never match your design and look too generic.

  5. Hiring white label illustrators, but they aren’t in your client’s budget and don’t always align with your design style.

“I landed branding a dog-rescue client after posting my progress from this course on the first day! Since then I've had 3 logo inquiries which honestly for me is a lot in 2 weeks. I loved this course because it finally gave me work to post that I could feel proud of and was so excited to show off...”

COURTNEY L.

I’ve Been There, Seriously.

I didn’t grow up drawing (I know, I know- I’m one of the few creatives that wasn’t artistic at a very young age) and literally thought that drawing would be the class I failed in art school. In college, when I decided to learn Procreate, I spent hoursss piecing together various tutorials from Youtube, following illustrators on Instagram and practicing through trial and error to figure out how to get my proportions looking somewhat right.

I’ve always loved looking at illustrations, but the wide gap between the professional illustrations I was seeing vs. what I was creating, felt impossible to bridge. Luckily for me (and my clients), I’ve been able to bridge that gap through years of practice and developing my own cozy, vintage style. Being an illustrator has made me feel invaluable and irreplaceable to clients and has been a large reason for repeat clients wanting custom work.

So, I just want you to know that you’re not alone and I’ve been there. Struggling to put the tutorials together and overwhelmed by all of the possibilities. No clue where to start. Frustrated that everytime I wanted to add illustrations to my designs it felt like the quality of my work went down or I had to spend money on stock/outsourcing. I don’t want that for you!

After white labeling for brand designers, I found that most have an understanding of digital illustration, but find themselves in that gap between professional and beginner.

That’s literally why I created Foundations of Brand Illustration.

So that brand designers like yourself can learn a solid foundation when it comes to digital illustration.

Long gone are the days of having great illustration ideas in your head and then them falling short on paper. 

Foundations of Brand Illustration

A self-paced online course that helps brand designers increase their value by learning the basics of digital illustration.

Instead of piecing together various Youtube videos and getting overwhelmed by software, let’s build-up from the foundation.

You get a look at my exact illustration process from start to finish, streamlined techniques for both Adobe Illustrator 2024 and Procreate, and the strategies for illustrating logos specifically. So, you can start offering illustration services to clients.

*Please note: This course requires Adobe Illustrator 2024 due to changes in the 2025 version.

The Course Syllabus

HERE’S WHAT YOU’RE GETTING

    • Course Overview and Learning Objectives

    • Overview of Different Illustration Styles

    • Introduction to Procreate and its Interface

    • Basic Tools + Techniques in Procreate

    • The Brief

    • Concepting and Taking Notes in Procreate

    • Tips for Sketching

    • Choosing your Reference Image

  • Showing you my studio’s “tried and true” illustration method.

    • Creating Your Sketch in Procreate

    • Refining your Illustration in Procreate

    • Procreate Practice Worksheets

    • Intro to Adobe Illustrator 2024

    • Vectorizing Procreate Illustrations using Adobe Illustrator 2024

    • Adding Color + Refining a Procreate Illustration in Illustrator

    • Pen + Paper Illustration + Scan Settings

    • Pen + Paper Vectorizing

    • Old Soul Coffee Overview + Icon Concepting

    • Creating Vector Illustrations for Brand Collateral (Patterns and Icons)

    *Please note: This course requires Adobe Illustrator 2024 due to changes in the 2025 version.

    • Modern Client Brief

    • Initial Concepting in Illustrator

    • Creating a Logo Illustration in Illustrator

    *Please note: This course requires Adobe Illustrator 2024 due to changes in the 2025 version.

    • Exporting Logos + Icons

    • Exporting Brand Patterns

    • Bringing Files into Canva

    *Please note: This course requires Adobe Illustrator 2024 due to changes in the 2025 version.

    • Common Mistakes I see Brand Designers Making (8:16)

    • Finding Your Style (4:56)

    • Final Thoughts and Next Steps (0:38)

    • Resources and Further Learning Opportunities

    • Illustration Prompts

    • Join the Playground!

A Look Inside the Course...

  • SARAH D.

    “If you want to add a more unique and personalized touch to your design skills, learning illustration is a great step! Such a great way to add value to your packages and as a brand as a whole. Kat is super down to earth, easy to follow and to the point in all her tutorials.”

  • JESS

    “Without this course, I don't know that I would have ever fulfilled the dream of getting into digital illustration. Learning from someone you trust is so important and I felt so drawn to the course because I trust you and admire your quality of work. I was very, very happy overall and would recommend this course to anyone looking to get started in digital illustration!”

  • COURTNEY L.

    “This course stands out because it's not just about learning techniques, it's about learning a new perspective on the creative process with an instructor who makes you feel seen. The professional insight, real-world challenges, and bits of humor makes it engaging, relatable and fun. This felt like a masterclass, and a coffee chat rolled into one!”

Let’s Talk Money

I want this course to meet you where you’re at so feel free to pay through installments or in full!

The full retail price is $395 and this includes lifetime access.

Due to the nature of online products, I do not offer refunds. 

FAQS

  • A: I go over the brushes that I use every time when creating a logo illustration, however I do not go over buying brush packs, importing them, etc.

  • A: I highly recommend having procreate before enrolling in this course as a large section of the course material does focus on procreate. However, I do go over how to illustrate in just Adobe Illustrator as well as drawing on pen + paper to get the hand drawn illustration feel.

  • A: Depends on what you’re wanting to get out of it! This course is really geared towards brand designers that are very new to illustration or want to learn Procreate. I’m sure you could still learn something new from it, but it might not be as impactful.

  • A: Nope! Lifetime access is included in the price and I plan on updating the course as time goes on.

  • A: I’ve created a Facebook group specifically for students in this course to ask questions, share work and find community with each other! I will regularly be checking this group for questions.

Sometimes it’s scary to learn something new, but your illustrations deserve to look as good on paper as they do in your head!

LET’S BE REAL