Steps to Improve Brand Recognition Beyond Custom Graphics
Brand recognition is the extent to which your customers can identify and recall your brand when compared to your competitors. It's crucial for driving sales and building a loyal customer base. While custom graphics play a significant role, they are not the only way to enhance brand recognition. Here are some effective strategies you can implement to boost your brand's visibility and memorability:
1. Establishing Your Visual Identity
Consistency is key to brand recognition. To achieve this, you need to have a clear visual identity. This includes your logo suite, fonts, colors, and other design elements. A cohesive visual identity makes your brand easily recognizable and memorable.
2. Photography Editing
One of the simplest yet most effective ways to build brand recognition is through consistent photography editing. By using the same editing style and color palettes across all your photos, you create a visual signature that makes your content instantly recognizable.
Editing Style: Choose an editing style that reflects your brand’s personality. Whether it’s bright and vibrant or muted and sophisticated, consistency is crucial.
Color Palettes: Stick to a set color palette that aligns with your brand colors. This helps in creating a cohesive look across all your visual content.
Lighting and Composition: Consider how the lighting and composition of your photos contribute to your brand’s story. Consistent use of lighting techniques can create a signature look.
3. Props in Your Reels
When creating video content, especially on platforms like Instagram Reels, pay attention to the props and background elements. Everything in your frame communicates something about your brand.
Background Elements: Is your workspace organized or messy? Each detail sends a message to your audience about your brand values.
Outfits and Style: Are your outfits consistent in style? This can help reinforce your brand’s aesthetic and make your content more recognizable.
Props and Accessories: Use props that align with your brand. For example, a coffee shop might always include coffee cups or beans in the background.
4. Stories
Instagram Stories are a powerful tool for building brand recognition. Use story highlights to categorize and showcase different aspects of your brand.
Highlight Categories: Create highlights for product features, customer testimonials, behind-the-scenes moments, and other important brand elements.
Consistent Themes: Use consistent themes and templates for your stories to create a cohesive look.
Engagement: Stories are a great place to show more of who you are and build connections with your audience. Share personal moments, brand milestones, and interactive content like polls and Q&A sessions.
5. Composition
The way your content is composed can also enhance brand recognition. When your followers see your content, they should immediately recognize it as yours.
Starting Reels: Start your reels in a similar way each time, such as with a specific intro or background music. This creates a pattern that your audience will begin to recognize.
Consistent Vibe: Ensure all your reels share a similar vibe. Whether it’s through color grading, editing style, or thematic elements, consistency is key.
6. Comments &/and DMs
How you interact with your audience on social media plays a significant role in building your brand’s image. Your responses to comments and direct messages should align with your brand values and voice.
Engagement: Actively engage with your followers by replying to comments and DMs. This shows that you value their input and are committed to building a community.
Brand Voice: Use a consistent brand voice in all your interactions. Whether it’s friendly and casual or professional and formal, your tone should reflect your brand’s personality.
Customer Experience: Treat every interaction as an opportunity to reinforce your brand values and provide a positive customer experience.
7. Additional Strategies
While the above steps are crucial, there are other investments that can further enhance your brand recognition.
Copywriting: Ensure your brand voice is consistent across all written content. Professional copywriting can help craft compelling messages that resonate with your audience.
Marketing Campaigns: Invest in strategic marketing campaigns that highlight your brand identity. This includes digital marketing, content marketing, and traditional advertising.
The Bigger Picture
By implementing these strategies, you can build a strong, recognizable brand that stands out in the crowded market. Remember, brand recognition is not just about visuals—it’s about creating a consistent and memorable experience for your audience across all touch points.
ABOUT B SUPER
B Super is a boutique brand and web design studio with a penchant for a uniquely “vintage meets modern” illustrative style. We create one-of-a-kind, classic visual identities for old school founders so they can build a brand that lasts. We want you to walk away from us with a solid idea of how to use your new look, a confidence that others are jealous of, and a renewed excitement for your business’s legacy. For more information, contact us or chat with Kat on Instagram.
